For the very first month of The Bookshelf, I’m excited to announce that we will be reading Contagious: Why Things Catch On by Jonah Berger.
How many pages a night should I read? 9 pages
Who is Jonah Berger?
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
What is the topic of the book?
Anyone with an initiative - whether it be a large company, small business owner, politician, or a non-profit organization - wants to reach people and tell them their story. With all of the marketing tactics and billions of dollars spent on advertising each year, word of mouth is still 10 times as effective as traditional advertising. Crazy right??
In Contagious, Berger discusses the science behind word-of-mouth and shares not only the research to back it up but also powerful stories that show it really does work. If you've always wanted to know why certain brands, stories, campaigns, videos or products go viral (I'm raising both of my hands right now), this book explains why and provides concepts to craft contagious content.
What will I get out of this book?
Berger outlines six basic principles that could create a contagious product, initiative, service or idea. This book is great because it doesn't just explain the principles but it actually gives you actionable techniques that you could implement in your initiatives to create messages, advertisements, and information that get people to hit the "share" button!
Who is this book for?
Whether you work for a big company launching a new campaign, you are a small business owner trying to get your voice heard in a saturated industry, you're starting a non-profit organization with an initiative that you want people to hear or you're just plain interested in the psychology behind how things become contagious, you'll definitely enjoy this book! Get your notebook and pen ready - I have a feeling we'll be taking a lot of notes!
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